Did I make you look twice? Definitely winning the ‘inappropriate footwear’ award at the 5th edition Measurebowling event this year. I don’t think we won overall out of all the cities taking part (we were in Bristol) but there was a great crowd… …and we got some certificates! For anyone who doesn’t know, Measurebowling is a chance for us digital […]
JSON-LD SEO Cheatsheet
JavaScript Object Notation for Linked Data (JSON-LD) usage is expanding and becoming the standard. It’s a method of transporting Linked Data using JSON. Since Oct 2014, the number of sites using JSON-LD has shot up from 21,000 to 61,000 (in Jun 2015): It doesn’t matter what kind of industry you’re in – usage is increasing across the board, with […]
How can a data layer help my SEO?
How can a data layer help my seo from Phil Pearce Topic Summary Define: HTML structured data Title, Meta description, H1, sitemap.xml Microdata (product images & review) OpenGraph (facebook image image and link) Define: JavaScript structured data GTM dataLayer (pageCategory) Adwords (ecom_pagetype) Define: Hybrid mode Google announcement in May Schema.org announcement in May JSON […]
Google Tag Manager – how to migrate to V2 interface
Google Tag Manager – How to migrate to V2 interface from Phil Pearce Transcript 1. #tatvicwebinar11 Everything You Need to Know about Google Tag Manager (GTM) V2 2. #tatvicwebinar2 About Phil Pearce Web Analytics Exchange mentor 750 GA questions answered Tracking protection group Welcome Phil Pearce Google Analytics Expert and GTM specialist www.linkedin.com/in/philpearce 3. […]
Blackhat Analytics – dark score test to printout
Blackhat Analytics – DarkScore test to printout from Phil Pearce Transcript 1. Light Score 1. Do you have a Privacy Policy? +1 2. Do you link to Privacy Policy on global footer(or header) try.powermapper.com +1 3. HTML links on Privacy Policy: • Do you mention you use cookies OR link to “How Google uses […]
Blackhat Analytics 3: Do be evil – Force awakens (@Superweek 2015)
Blackhat Analytics 3 @ superweek – Do be evil: Force awakens from Phil Pearce Transcript 1. BlackHat Analytics 3: Do Be evil: Force Awakens 2. #SPWK @philpearce Web Analytics Exchange mentor 750 GA questions answered Tracking protection group (DNT) Welcome Phil Pearce Analytics Expert & Master of the Dark Arts Freelancer @philpearce linkedin.com/in/philpearce 3. […]
Blackhat Analytics 2 @ Superweek
Blackhat Analytics 2 @ Superweek from Phil Pearce Transcript 1. [photo of generla zorg] BlackHat Analytics 2: Detect & avoid Dark Tracking 2. #BlackhatAnalytics @philpearce Web Analytics Exchange mentor 750 GA questions answered Tracking protection group (DNT) Welcome Phil Pearce PPC, Privacy and Analytics Expert Freelancer @philpearce www.linkedin.com/in/philpearce 3. Summary 1.Definition 2.Example Techniques 3.Classifications […]
Privacy as a ranking factor
Privacy as a ranking factor from Phil Pearce Transcript 1. Privacy as an SEO Ranking factor Protect the innocent user 2. Why? • • • • • • Increases product search frequency Reduces risk of search bad experience & loss to Bing/DuckDuck Good for Branding e.g. “Safer Search” Incentives website to be Good players […]
Lean Analytics: How to find & test innovative Growth Hacks using Analytics
Lean Analytics: How to find & test innovative Growth Hacks using Analytics from Phil Pearce Transcript 1. Lean Analytics Workout DAAHub Phil Pearce April 2014 Fitness Consultant linkedin.com/in/philpearce 2. Harder, Better, Faster, Stronger Leaner! 3. Who have we got in the room? 1. Entrepreneur – Started company 2. Corporation – Work in big company […]
PPC Growth Hacking (@SuperWeek 2014)
PPC Growth Hacking – By Phil Pearce @ SuperWeek 2014 from Phil Pearce Transcript 1. PPC Growth Hacking/Cheating Strategies for explosive growth 2. Welcome Phil Pearce PPC and Analytics Expert Freelancer @philpearce phil@precisionppc.me www.linkedin.com/in/philpearce Academy (UK) 750 GA questions answered #PPCGrowthHacking #SPWK 3. Fun fact, I`m an Identical Twin… ”I successfully cloned myself to […]